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Dr. Umar SALEEM

School of Tourism and Hotel Management/Tourism and Hotel Management

E-mail:
Phone No:
Extension:
2238
Office:
GE129

Punjab University

Commerce (Undergraduate , 2007)

Minhaj University

Management (Master , 2011)

Cyprus International University

Business Administration (PhD , 2026)

    Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)
  • Özgit, H., & Saleem, U. (2026). Integrating Street Food into Intangible Cultural Heritage: Emerging Role of Digital Heritage Preservation and Technology Integration. Journal of Culinary Science & Technology, 1-25. https://doi.org/10.1080/15428052.2026.2615015 - 2026
  • Özgit, H., & Saleem, U. (2026). Informal food systems as cultural capital: a policy framework for urban food security and livelihoods in Pakistan. Frontiers in Sustainable Food Systems, 10. https://doi.org/10.3389/fsufs.2026.1813203 - 2026
  • Özgit, H., Özgör, E., & Saleem, U. (2026). Biodiversity heritage and transformation of beekeeping: From tradition to sustainability. Journal of Rural Studies, 126, 104304. https://doi.org/10.1016/j.jrurstud.2026.104304 - 2026
  • Özgit, H., & Saleem, U. (2025). Travel Choice: Is Climate Change a Barrier?. Sustainability, 17(13), 5973. https://doi.org/10.3390/su17135973 - 2025
  • Articles published in other peer reviewed international journals
  • Mohebi, Bağrıçaık, Saleem, and Mohammadian (2026). Mapping Nursing Interventions in Breast Cancer Palliative Care: A Prisma-Guided Bibliometric Review with Nvivo-Driven Analysis. Jordan Journal of Nursing Research, 5(3). https://doi.org/10.14525/jjnr.2026.33 - 2026
  • Books and books chapters published nationally
  • Chef de Partie (Level 3) - 2017
  • Sous Chef (Level 4) - 2017
  • Food & Beverage Server (Level 2) - 2017
  • Assessor guide for Food & Beverage Captain - 2017
  • Domestic skilled worker (Housemaid Level 2). - 2015
  • Basic housekeeping course - 2015
  • Food & Beverage server course - 2015
  • Barista skills course - 2015
  • Air ticketing course - 2015
  • Graduate diploma in culinary arts (2 years) - 2015
  • Graduate diploma in baking & patisserie (2 years) - 2015
  • Front office skills course - 2014
  • Papers presented in international conferences and printed as proceedings
  • Apitherapy as the Core of Bee Tourism Research: A Bibliocentric Thematic Analysis - 2025
  • Do festivals matter? A case study of tourism promotion in Pakistan - 2019
  • Creative tourism business model and its application in northern areas of Pakistan - 2019
  • Acquiring and refining Trainers CBTA Skills: A narrative case study of NAVTTC Trainers at COTHM Pakistan in collaboration with NAVTTC & Deutsche Gesellschaft für Internationale Zusammenarbeit – GIZ - 2017
  • Narrative Report and Project Implementation: Prime Minister Youth Skills Development Program (NAVTTC, Phases I, II, III) – COTHM Pakistan - 2016
  • Narrative Report and Project Implementation: Employability Skills for Punjab Skills Development Fund (DFID, SFJ 14-15, 2015, SFE-2015, SFJ 2016), Cost of Project PKR 320,909,033/-, Year: (2014-2016), Location: Lahore, Sheikhupura, Faisalabad, Gujranwala, - 2016
  • Narrative Report and Project Implementation: Prime Minister Youth Skills Development Program (PMYSDP, PSDP), Cost of Project PKR 69,634,950/-, Year: (2014-2016), Location: Lahore, Sheikhupura, Faisalabad, Gujranwala, Islamabad, Okara, Multan, Bahawalpur, - 2016
  • Narrative Report and Project Implementation: Innovative Approaches for Promoting Women's Economic Empowerment, Cost of Project PKR 10,470,000/-, Year: (2015-2016), Location: Okara & Karachi – COTHM Pakistan - 2016
  • Narrative Report and Project Implementation: Increasing Employability of Displaced & Refugee Youth through the Development of Marketable Skills Project, Cost Project PKR 2,338,900/-, COTHM Pakistan - 2016
  • Narrative Report and Project Implementation: PVTC Skills Training & Economic Empowerment, Cost of Project PKR 1,498,200/-, Location: Okara & Karachi – COTHM Pakistan - 2016
  • Innovative Approaches to Promoting Women's Economic Empowerment: Narrative study for USAID in Pakistan – COTHM Pakistan - 2016
  • Enhancing motivation and work performance through the innovative HR in Pharmacies: A narrative case study of emotional intelligence for the ServAid – COTHM Pakistan - 2016
  • Increasing the Employability of Displaced & Refugee Youth through the Development of Marketable Skills – COTHM Pakistan - 2016
  • Heritage, Intangible Cultural Heritage, Food, Street Food, Gastronomic Tourism, Customer Satisfaction, Sustainability, Mixed Methods
COTHM Pakistan : Head of Department – Tourism & Hospitality Management

2014 - 2017

COTHM Pakistan: Head of Curriculum Committee

2014 - 2017

NAVTTC National Trainer & Assessor for Tourism

2017 - Ongoing